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Harvard University logo featuring a shield with an open book and chevron pattern.
Dartmouth College seal with trees, a building with a clock tower, a figure walking, and the year 1769.
Seal of Duke University featuring a stylized cathedral, laurel wreath, and the year 1838.
Stanford University logo with a red octagon containing a green pine tree on the left, and the words "Stanford University" in large red letters to the right.

“This was a godsend.

Everything felt like a scam until WE found you.”

Watch the full 10-minute Stephens family testimonial

100%

create a personalized 4-year roadmap that integrates academics, testing, and leadership strategy

95%

DESIGN & launch their first purpose-driven leadership project before 10th grade

92%

students report increased academic confidence and clarity within 90 days

“Everything about college felt like a maze until

you gave us a roadmap

my daughter could truly own.”

T20 STUDENT ACCEPTANCES

Our students have earned admission to:

Princeton University

Stanford University

Duke University

Dartmouth College

Cornell University

University of Notre Dame

Bowdoin College

Kenyon College

Carnegie Mellon University

Vassar College

See the full list.

A social media comment from a user named Summer, who discusses their son's interests, education, and experiences with expertise and learning.
Screenshot of a social media comment shared by Antoinette thanking for helpful tips about helping a 7th-grade son with learning.
Screenshot of a text message from Nate encouraging someone to understand their motivations and follow a different path.
Screenshot of a text message praising advice and thanking someone for sharing their thoughts.
Screenshot of a social media comment from Halima thanking someone for sharing their perspective and saying it answered many questions parents of high-achieving kids have.
Screenshot of a text message from Leslie thanking for shared information about college admission process.
Screenshot of a Facebook post sharing a story about a parent’s gratitude for a school counselor, highlighting the counselor’s support for their daughter’s test preparation and confidence building.
A smiling Black woman and man sitting on a green couch in a richly decorated room with a fireplace, bookshelf, and large window in the background.

MEET YOUR CONSULTANTS

PRINCETON UNIVERSITY, MY ALMA MATER, JUST SAW ITS LOWEST BLACK ATTENDANCE SINCE 1968.

Hi I’m Nicole Olaniyi— daughter of a Wall Street executive who became the first Black Board Member of Valley Bank and the product of a home where mediocre guidance was never an option. Alongside my husband Timothy (Co-Founder, Principal Consultant), I help Black executives and professionals turn the uncertainty of the 8th-to-9th-grade transition into a strategic roadmap for T20 admissions.

  • At 15, I personally founded my high school’s first African American Culture Club, mobilized over 100 students, led a district-wide curriculum reform effort, and earned the Princeton Prize in Race Relations— outcomes that helped me gain admission to five Top-20 universities, including Princeton.

    Today, my husband and I partner with Black families who have “made it out” but refuse to let their children’s success come at the cost of their mental health. Through Black Founder’s Formula, we help students design purpose-driven projects that stand out in elite admissions—while building identity, confidence, and peace at home.

    We look forward to connecting with you during your consultation!